RESONANCE

Let's face it -- most of the people who feel as you do will never hear about your group ... there is just too much competition for their attention.

But just as charity begins at home, so must your message.   First, conduct a reality check amongst your core group -- ask each other 'why are we together?', 'what is our core message?',  'how will that appeal to others?'.

Like ripples in a pond, the closer you are to your core group, the more powerful will be the message.
Yet sympathetic vibrations can carry your message far beyond your geographical location ... if you are operating a shelter for stray animals, keep in mind that in 2007 US pet lovers spent $45.12 billion for cat and dog food. And for every pet owner, there are 100 pet lovers (that is why every child's bed is piled high with stuffed animals).

So your message can travel a long way -- even internationally -- based upon the principle of 'Resonance'.
To tap that resource, you need to apply the same merchandising techniques used by consumer marketing people -- strong graphics, simple message, repetition, repetition, repetition.

What bells does your message ring?