Thursday, September 1, 2011

Tough Talk About Prizes...

Six Tickets For The Price of Five?

I don't think so .... reviewing recent successful raffles it looks like you can't there from here!  The successful raffles don't discount their tickets.  The big ones run for a year (and when one is complete the next one begins).

There can be many prizes awarded along the way, and they build interest in the whole raffle -- a recent one for Naperville Rotary Club gave away several $10,000 prizes "even though only 4,200 had been sold" at that point.  But the tickets were $100 apiece, and that meant they already had $420,000 in the bank at that time!  The main prize that year was a $250,000 home which you could have built anywhere in the U,.S. They report a healthy surplus for their charity year in and year out.

Perhaps the moral is -- if you have a big theme you can take in big dollars.

Instead of raising money for operating costs for the year, why not consider some larger goals?  Say, a building fund? Or a new emergency vehicle? One of our clients raffles off a new car every year, raising approx. $200,00 in the process.  And why not?  They have pledged to donate one million dollars to buy the local hospital a CAT scanner -- they have never failed to meet their promises over the years.

But remember, people buying tickets are not all motivated by your cause -- they are motivated by the hope that the prize money will end up in their wallet!  America's casinos produce billions of dollars each month, and the players are not really interested that all the profits supposedly goes to education!


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